Adobe Experience Manager gives digital marketers unparalleled tools for reaching audiences and delighting customers. Adobe Sensei empowers AEM to deliver digital experiences by providing the following capabilities:

AEM Assets

AEM Asset is a feature of the Adobe Experience Manager (AEM) that enables businesses to manage, organize, and distribute digital assets such as pictures, videos, documents, and other forms of content. AEM Asset is an integral part of the Adobe Experience Manager (AEM).

Adobe Sensei is an AI and machine learning technology that is integrated with the Adobe Experience Manager (AEM) Assets to provide advanced capabilities, such as automatic tagging, image recognition, and content analysis. Adobe Sensei is helping AEM Assets in several ways. Here are a few AEM Asset features that Adobe Sensei supports:

Smart Tags:

Image management cannot function without the use of tags. It is also one of the most time-consuming aspects of web content management, making it one of the least effective aspects. When you have hundreds or thousands of image assets in your content database and new assets are being added every day, it is very difficult to find the time to properly tag each image.

Tag is an essential for enhancing the image’s search capability. You won’t need to worry about this issue anymore, thanks to Adobe Sensei’s Smart Tags. Smart Tags make use of Adobe Sensei to perform an automatic scan of each image as it is being uploaded and then applies metadata keywords (also known as “tags”) to it.

Smart Tags can also identify concepts in images and tag them. For instance, an image with a man, a woman, and a child will be tagged “family.”

Because they’re stored separately, smart tags don’t overwrite manual tags. You can intelligently manage smart tags to set folder-level tagging policies or change, promote, or delete smart tags on any image.

Most importantly, you can define and train Adobe Sensei to recognize custom tags. You can start the training, workflow by uploading at least 30 training images to an Assets folder and adding custom tags. Smart Tags analyses your images and will tags. It will then use your tags. Smart Tags can periodically retrain itself to refine its definitions and add more tags.

With Smart Tags, you no longer have to worry about “dark assets,” images, and other assets in the system that have no metadata and cannot be searched for.

Smart Crop

Smart Crop uses Adobe Sensei to address the issue of image cropping in responsive layouts. Adobe Sensei scans images and finds the main focus, then automatically crops them to your specifications without cutting through essential objects. Adobe Sensei saves image faces.

With this powerful feature, you no longer have to make and manage multiple versions of the same image for different marketing campaign sizes, which is one of the most time-consuming parts of working with responsive designs. As your design adapts to the desktop and mobile layouts, you need screen-size-optimized images.

Experience Manager’s Smart Crop will automatically crop all images in folders where you’ve applied the workflow to the target sizes you set. Experience Manager saves your changes without affecting Smart Crop’s work. Your massive, time-consuming task is suddenly manageable and trivial.

Visual Search

Image searches can be difficult to describe. Wouldn’t it be great if you could search for “all images like this one” using an image? Adobe Sensei-powered Visual Search provides that.

The Visual Search feature of Adobe Asset Link enables you to select an image from your asset library or drag and drop an image to find similar images in AEM Assets. Adobe Asset Link enables creatives to search, browse, utilise, update, and upload AEM Assets without leaving the application like Adobe Photoshop, Adobe Illustrator, or Adobe InDesign,

Visual Search automatically catalogues each image in your asset library based on its object and aesthetic recognition. Visual Search builds a model that “sees” rich, relevant visual information using these tags. The model then computes an embedding, which it uses to compare values.

After all the images in your database have been processed, it’s easy to find all the images that have been embedded close to the one you want. You can even change Visual Search’s similarity threshold to exclude images that aren’t close enough. Visual Search helps find the best asset for the job faster.

AEM Site

Automatic Text Summarization

Today, you must tailor your message for different channels and devices. Whether your text will be presented fully or summarized to different lengths on a web page, mobile device, tablet, email, post, or tweet, you need to create different versions for each channel. Even within one channel, you may need to shorten your text to fit the space available or balance other messages.

This is taken care of by Adobe Sensei-powered Automatic Text Summarization. You choose a word limit and summarize your text. Adobe Sensei figures out how your text makes sense, pulls out the most important sentences, and then summarizes it to fit your word count. If you like what you see, finish! If you don’t, you can change Adobe Sensei’s sentence selections.

AEM Communities

Expert Scoring

In managing your social communities, identify and reward the best participants: those who know your products best, contribute most, answer forum questions, and encourage discussion. Expert Scoring, which is powered by Adobe Sensei, uses AI to find and reward your site’s topic experts, people who create buzz, and community influencers. 

Expert Scoring rates each user’s posts by how many questions they answer instead of how many questions they ask. Do their messages help other people? Do their posts make sense? Expert Scoring uses natural language processing to measure the depth of your users’ communication networks and build a language model for each person’s and the community’s contributions. The algorithm figures out what each user is interested in and measures their activity, relevance, and accuracy using language modeling. It also constantly reevaluates its standards for how much and what kind of user activity is needed to be considered an expert, based on how the community posts content and how users act.

AEM Form

Automatic Form Conversion:

Our Adobe Sensei-powered machine learning services convert all your legacy PDF forms and traditional input fields to digital, mobile-responsive, adaptive forms. It can convert multiple forms at once, easily connect to analytics, and pre-configure themes. Find out how it functions:

Form Recognition : It detects input fields in PDF or XFA files and converts them into adaptive forms that are responsive. 

Forms analytics: Automatically apply analytics to old PDF forms.

Reusable Component: Instead of creating new components for each form, it extracts fragments and components to reuse.

Themes and styles : You can select themes from your pre-approved styles to apply to new forms.


Adobe Sensei and Experience Manager deliver power, flexibility, and adaptability for scaling digital customer experiences:

  • finds and surfaces hidden images in your asset library and automates the time-consuming process of producing and managing cropped versions for every delivery format.
  • helps you match text to delivery format and identify and reward your best contributors
  • helps you find and moderate your best social media content.




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By Md Afzal Sharif

Afzal is an Adobe Multi Solution Architect with experience in designing and implementing the platform with innovative and Architect best practice. He has been in this role for several years. His areas of expertise include directing the planning and strategic development of digital technologies, designing and implementing those technologies, and providing various business solutions.