Every single day, your life is already being affected by artificial intelligence in some way. Voice assistants, smarter web searches, and recommendations made by online retailers are just a few examples of how artificial intelligence has been integrated into the way people live, work, and communicate in the modern era. Robotic vacuum cleaners, self-driving cars, and robotic surgeons are additional examples. You expect every touchpoint to be as simple and intelligent as ordering a washing machine from Alexa or finding what you were looking for in the top three results on Google. 

Adobe, which has extensive experience in areas such as creativity, marketing, and digital documents, is already utilizing artificial intelligence (AI), machine learning, and deep learning in an effort to make the process of creating and delivering digital experiences easier, faster, and more effective. All of Adobe’s intelligent features are powered by Adobe Sensei.

Adobe Sensei can help you work more productively, create the right content faster, and deliver that content to the right customer across the right channels – all at the right time.

Adobe Sensei is a set of artificial intelligence (AI) and machine learning (ML) technologies developed by Adobe. It is designed to help users create and manage digital content, as well as automate and streamline workflows. Sensei’s capabilities include image and video analysis, natural language processing, and predictive analytics. It can be used in a variety of applications, such as photo editing, video editing, content personalization, and marketing automation. The goal of Adobe Sensei is to make it easier for users to create, manage, and optimize digital content, and to automate and streamline workflows.

Some of the top features of Adobe Sensei include:

  • Image and video analysis: Sensei is capable of performing an automatic analysis and comprehension of the content of images and videos. This ability can be put to use for a variety of purposes, including object recognition, facial recognition, and the search for images and videos.
  • Natural language processing: Sensei is capable of understanding and interpreting human language, which makes it useful for a wide range of tasks including content tagging, sentiment analysis, and language translation.
  • Predictive analytics: Sensei is capable of analysing data and making predictions, which can be utilised for customer segmentation, campaign optimization, and personalization.
  • Automated image editing: Sensei is capable of performing automated image editing and enhancement, such as omitting unwanted components, modifying the lighting and colour, and adding filters to the image.
  • Automated video editing: Sensei can automatically edit and enhance videos, such as identifying and removing unwanted footage, adjusting color and sound, and adding transitions.
  • Content personalization: Sensei can analyze user data and personalize content by making product recommendations or sending out tailored messages.
  • Marketing automation: Sensei can assist with automating and improving marketing campaigns, including target audience identification, message personalization, and performance evaluation.

Adobe Sensei-enabled products

Many Adobe products use Adobe Sensei to enhance their capabilities and automate workflows. Some examples of Adobe products that use Adobe Sensei include:

  • Photoshop: Photoshop uses Adobe Sensei to improve its ability to edit images, including the ability to add filters, change lighting and colour, and remove obtrusive elements.
  • Premiere Pro: The use of Adobe Sensei in Premiere Pro improves its ability to identify and remove unwanted video, change the colour and sound, and add transitions.
  • Lightroom: Lightroom uses Adobe Sensei to improve image management and editing features like facial recognition and image search.
  • Adobe Experience Cloud: Experience Cloud uses Adobe Sensei to provide features like content personalization, campaign optimization, and predictive analytics.
  • Adobe XD: Adobe Sensei is used in Adobe XD to improve the design process by predicting the next design step and providing suggestions based on machine learning.
  • Adobe Illustrator: Adobe Illustrator uses Adobe Sensei to automate image tracing, the ability to convert a raster image into vector art.
  • Adobe Acrobat: Adobe Acrobat uses Adobe Sensei to automate the extraction of data from PDF documents.
  • Adobe Document Cloud: With features in Adobe Document Cloud powered by Adobe Sensei, you can automate all of your form-based workflows and give your customers more streamlined, pleasurable document experiences.

These are just a few examples of Adobe products that make use of Adobe Sensei. However, many other Adobe products also make use of Adobe Sensei to automate and improve their capabilities.


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By Md Afzal Sharif

Afzal is an Adobe Multi Solution Architect with experience in designing and implementing the platform with innovative and Architect best practice. He has been in this role for several years. His areas of expertise include directing the planning and strategic development of digital technologies, designing and implementing those technologies, and providing various business solutions.